Fight for your ideas, no matter what the challenges. TSKENYA is a fashion brand for all.
Tskenya Sarah Frazer on launching an internationally renowned fashion brand amidst daily adversity.
Do not quit. If you truly believe in your idea, fight for it. There will be hard days, days where you want to walk away from your business - but trust yourself and give yourself time to refocus
Tell us a bit about TSKENYA?
TSKENYA offers immersive footwear in the niche sizes 8-13 (UK), which is free from gendered marketing to supporting the LGBTQ+ community. We sell shoes in this size range that are affordable, trendy and that are impossible to find on the high-street. TSKENYA is the first brand of its kind.
What was it that inspired you to set-up your own business?
Growing up I was bullied for having larger sized feet and subsequently had to wear ‘boys’ shoes. This affected my confidence and self-esteem growing up and I wanted to create a brand that could support others in a way that they had not been supported before. I also realised that the mission was a lot bigger than myself, my non-binary and LGBTQ+ friends could not find shoes on the high street or even online. So, I created the brand to support all people, regardless of gender, race and ability.
What have been the biggest challenges you have faced so far?
I think class issues have proved to be a huge challenge. Not having ample finances to set up a fashion brand and to do all the things you want to do with your idea is tough. But the spirit of being resourceful has been what has helped me make the brand what it is today.
What advice would you give to budding entrepreneurs?
Do not quit. If you truly believe in your idea, fight for it. There will be hard days, days where you want to walk away from your business - but trust yourself and give yourself time to refocus and remember why you started this journey in the first place. You are worthy and capable, so do not let your circumstances or anyone make you feel otherwise.
What is your proudest achievement to date as a company?
Being featured in Vogue Spain. It was our first piece of official press and it is overwhelming that prestigious companies such as Vogue think that the brand is newsworthy and worthy enough to support.
Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your company’s growth in the early stages?
As a working-class young person trying to make a difference, the support of an Entrepreneur ISA would have been more than helpful. I am so pleased to hear that things like this exist, so that all types of people can get involved in the spirit of entrepreneurship.
Tskenya Sarah Frazer, is the founder and designer of TSKENYA