Kinde LDN empowering the next generation through entertainment marketing

We caught up with Michael Makinde the founder of Kinde LDN; the marketing agency taking brands on a journey through entertainment and beyond within youth culture.

Don’t rush into starting your dream business until you think you’re financially ready, emotionally ready, and mentally ready.

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Tell us what Kinde LDN is and what your business offers?

We offer a range of marketing services for brands operating within youth culture and more specifically urban youth culture. Using entertainment as our core focus we specialise in content creation, influencer activation and brand development which includes events and social media services.

What was it that inspired you to set-up your own business?

I was inspired by a number of things including my passions that lie within entertainment, my desire to be my own boss whilst satisfying a client/customer. Also growing up in a neighbourhood where there are rarely any role models and, where social mobility is very present; I had an urge to stand out and get to a level or position where I can give back.

Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your company’s growth in the early stages?

Yes. I think it would have and I think it still can. Every day is a new day when running and trying to grow your own business, so any opportunity that can allow the day to day operations, as well as long-term objectives, to flourish better, would be a blessing.

What have been the biggest challenges you have faced so far?

The biggest challenges I have faced so far is attracting new clients and customers to the business because, as a new business, it can sometimes be hard to climb up the ladder. This is especially the case if you haven’t got years of operation to show for it. It’s hard for others to deem yourself as credible when there’s others who may have months, years or even decades on top of you which is understandable but the grind doesn’t stop and this is where your passion and determination will come into play.

What advice would you give to budding entrepreneurs?

Don’t rush into starting your dream business until you think you’re financially ready, emotionally ready, and mentally ready. It’s not an easy journey, but is sure worth it. Also to make sure that you know that what you’re offering has a unique selling point that customers would choose you over another business. And most importantly have faith.

What is your proudest achievement to date as a company?

Travelling to Dubai to work on a project for a client. It was a dream of mine to go to Dubai on a business trip of some sort and I accomplished this in my first year of operating. My first ever global project was right up my street and an honour to work on.

Michael Makinde is the founder of Kinde LDN.

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