Thumbs up to the grown-ups behind children’s homeware and lifestyle brand, Honey Rocks London.

Sassy sisters, Hannah Hodges and India Hares; balancing motherhood on one hand and building a profitable business on the other, whilst supporting a charity in the process.

Think big. Make a big idea happen even on a shoestring budget.

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Tell us what your business is/what your business offers? 

We’re an online children’s homeware and lifestyle brand, with a passion for a splash of colour!

We specialise in bright, statement, colour-popping pieces of furniture and accessories. We also sell exclusive ROCK t-shirts and Peace & Love clothing collections which support the brilliant FARA children's charity - helping care for poor and disadvantaged children.

 

What was it that inspired you to set-up your own business? 

After we had children we were looking for bold, colourful homewares pieces that kids would love but wouldn’t spoil our grown-up interiors! There just wasn’t anything out there doing that. Using India’s background in homeware buying and Hannah’s in luxury PR, we decided to go for it alone. In March 2017, Honey Rocks London was born! 

 

Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your companies growth in the early stages? 

Yes absolutely. It would’ve enabled us to invest more heavily in stock earlier on, so we could keep up with the demand for our products and grow at a faster rate. 

With more funding, we would have also have been able to take advantage of opportunities such as appearing at trade shows to get in front of buyers and do more buying trips to source new products. 

 

What have been the biggest challenges you have faced so far? 

Functioning on a shoestring. Especially after having had careers working for big brands with big budgets.

Balancing work and motherhood is a big test. Although we accept there is no easy way to do that! It’s always a bit of a juggling act and we have accepted that things will go wrong from time to time!

Getting a foothold in social media; especially Instagram for us. Growing our following has been hard work but worthwhile. We’ve found social to be a fantastic route to drive customers to our website and it has allowed us to reach more of our target audience. 

 

What advice would you give to budding entrepreneurs?

Networking is key. Get out there and speak to people. Use Instagram to reach out to those who have similar brands. We’ve met so many amazing women who have supported us and become our friends at the same time.

Being resourceful when you kick-start your business is important, so don’t be afraid to ask your contacts for help.

There’s never going to be the best time to start a business, so just do it. Or you may never begin!  

Think big. There’s no reason why you can’t make a big idea happen even on a shoestring budget.

It’s very easy to look at others and compare yourselves to them. Remember you’re on a journey. Don’t get distracted by what everyone else is doing and keep focused.

 

What is your proudest achievement to date as a company? 

Appearing in the Evening Standard at the launch of our campaign with FARA charity shops. This gave us the exposure we needed to get the business off the ground, and we were able to help a charity at the same time.

Another highlight was working with the hugely talented blogger Anna Whitehouse on our latest Peace & Love launch. She’s an amazing woman and her #flexappeal campaign has been massively inspiring to us.

Hannah Hodges and India Hares are the founders of Honey Rocks London.

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