It’s all in the detail: meet the bold luxury label that dares to be different
Fanni Varga, creator of womenswear label ByVarga, talks to us about the inspiration and challenges behind starting your own business.
“If you’re dedicated and love what you do, it’ll be difficult but rewarding. It’s an amazing feeling to see your brand growing, knowing you’ve achieved it on your own.”
Can you tell us a bit about ByVarga and how it started?
ByVarga is a contemporary womenswear label, with an emphasis on mixing and matching quality materials and bold detailing. We produce high-end ready-to-wear fashion characterised by subtle femininity and the element of surprise. We work with natural, fine quality materials such as silk, wool and leather, offering a timeless look for the wearer.
Our brand vision is modern luxury focusing on individuality. Our aim is to create versatile, luxe, comfortable garments.
What inspired you to create your business?
From a very young age, I wanted to run my own business. I always felt capable of doing it on my own. After I graduated, I spent several months as an unpaid intern. I realised that they’d never offer paid positions if they could just exploit young people in the industry to work for free, so I thought I’d work towards my own goals and eventually see some income. I knew I had the skills to make it happen, so I took on some part-time work to keep myself afloat and started building my brand on the side.
Soon I started getting recognition and requests for pieces for photoshoots. I’ve still got a long way to go, but more and more I feel like I’m on the right track. The Prince’s Trust helped me a lot to achieve my goals.
Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your company’s growth in the early stages?
Absolutely – this sounds like an incredible opportunity for young brands and businesses to boost their presence at the beginning stages. I certainly would have welcomed the financial stability this would have given me, and it sounds like a great incentive to encourage people to build their own brands and businesses.
What have been your biggest challenges?
Juggling jobs and trying to build a brand can be difficult. I’m trying to do everything, from design, to pattern cutting, to admin, to bookkeeping and social media. It’s a lot!
What advice would you give to budding entrepreneurs?
If you’re dedicated and love what you do, it’ll be difficult but rewarding. It’s an amazing feeling to see your brand growing, knowing you’ve achieved it on your own.
What’s been your proudest moment?
Within a year the brand had appeared in The Evening Standard, British Vogue, Schön Magazine and Highsnobiety, to name a few. It also featured in the top five designers for the Designer for Tomorrow competition in 2017, curated by Stella McCartney. ByVarga was also featured in the Evening Standard Progress 1000 series, discussing the success of the mentorship programme with Anita Barr, Group Fashion Buying Director of Harvey Nichols.
Fanni Varga is the creator of ByVarga