Take a ride into the future and meet the cycle app changing our cities for the better.
What do Buzzbike do?
We remove the barrier to cycling: Each rider gets a bike, lights, a lock, insurance and maintenance with no up-front cost. We then motivate them to keep riding: Our app connects to the bike allowing riders to track their performance and stats, compete on leaderboards and win rewards. This complete package is offered completely free of charge, which is made possible by working with brand partners to create their own cycle schemes with a branded fleet of bikes and an app.
What was it that inspired you to set-up your own business?
I returned to London after working abroad and was alarmed by the level of congestion in London, but also inspired by the number of bikes on the road.
I believe Cycling is one of those rare silver bullets that can help solve many of the issues facing our cities from congestion, pollution to health. But, not enough was being done, with just 2% of journeys cycled in UK cities, compared to 65% in Copenhagen and 38% in Berlin. So, in 2016 we launched Buzzbike.
What have been the biggest challenges you have faced so far?
Learning to manage many challenging projects in parallel - from technology development, raising investment, brand pitching to keeping the day to day operation running smoothly.
What advice would you give to budding entrepreneurs?
Stop talking, start doing. Ideas are great, but I firmly believe execution is everything. It’s only by making it real that you will get the feedback you need from customers to understand if your business is viable.
What is your proudest achievement to date as a company?
The package we offer riders along with the gamification of the app has worked! 48% of our members ride 3+ days per week, compared to just 3% in London. Our first 200 bikes covered over 50,000 miles. That’s a C02 Saving equivalent of 1500 Oak trees. We’re pretty proud of that.
Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your company’s growth in the early stages?
Absolutely, any services that specifically cater to the unique needs of very early stage business is helpful and rare.
Tom Hares is one of the founders of Buzzbike