Say hi to the glossy academy helping people polish up on their makeup skills

We caught up with the founder of Bernicia Boateng Studio, Bernicia Boateng, to discuss the challenges that go hand-in-hand with building a business and how an Entrepreneur ISA and a Small Business Savings Allowance would’ve been a good support at the beginning.


Tell us what the Bernicia Boateng Studio is and what your business offers?

The Bernicia Boateng studio is a makeup hub in the heart of East London, a place where all makeup lovers can come and feel completely free to express themselves using makeup.

The main aim of the studio is to develop beginner-level artists, with a makeup academy running Monday-Friday, helping them to feel more comfortable using products, broadening their knowledge and giving themselves more confidence. On the weekends, as well as other days in the week.

What was it that inspired you to set-up your own business?

I decided to enter into this type of business, as I felt that there was a gap in the market that needed to be closed up. Growing up, I had seen several beauty parlours and male grooming places catered towards Turkish styles and Asian beauty, but nothing of high quality aimed towards the black women. Despite that being said, the Benicia Boateng Studios offers an inclusive space for all types of beauty lovers.

Do you think an Entrepreneur ISA and a Small Business Savings Allowance would have helped aid your company’s growth in the early stages?

I think it would have been very helpful in the beginning. Anyone who has started up their own business knows that every little helps, especially with financial support! At the moment, there’s little in the way of support for those starting up, despite the massive positive impact start-ups have on the economy.

What have been the biggest challenges you have faced so far?

One big challenge has been managing the increasing popularity of the business. I underestimated how busy we were going to be after the launch, and this has resulted in a few personal compromises. Coping with the greater number of bookings has meant more hours spent at the studio, meaning less time spent on me. I’m still learning how to balance the two, but it’s getting easier now I am able to build my team.

What advice would you give to budding entrepreneurs?

There are  a few things that have worked for my business. It’s important to stay consistent, save like you’ve never saved in your life and  be ready to work harder than you’ve ever worked. But ultimately, getting your marketing right is the key.

What is your proudest achievement to date as a company?

As a company I am proud to say that we are fully booked every weekend and we have had so many exciting opportunities with big brands reaching out for major collaborations.

I am also very proud with our audience expansion. When I was first starting up, most of our clients were black women, but as we have continued to grow, we have had a wider client-demographic reaching out to us, encouraging diversity in-studio.

Bernicia Boateng is the founder of the Bernicia Boateng Studio.

More Start Up stories